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    <title>Surya L · Blog</title>
    <link>https://suryalokesh.me/blog</link>
    <description>I am an SEO / GEO / AEO specialist in Bangalore with 3+ years across EdTech and HR Tech. I drove +35% organic traffic at Edstellar and generated 500+ B2B leads a month at HiringHut. I optimise for search engines and answer engines (SEO, GEO, AEO), and when the tools fall short I build my own. Making the complex feel simple.</description>
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    <lastBuildDate>Mon, 02 Nov 2026 15:45:24 GMT</lastBuildDate>
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      <title>Future of Technical SEO 2027: What Changes</title>
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      <description>Explore the future of technical SEO 2027 — how autonomous AI agents, edge computing, post-quantum security, and knowledge graphs reshape search discovery.</description>
      <pubDate>Thu, 14 Jan 2027 00:00:00 GMT</pubDate>
      <category>Technical SEO</category>
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      <title>Technical SEO in 2026: the complete field guide</title>
      <link>https://suryalokesh.me/blog/technical-seo-2026</link>
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      <description>The technical SEO that still moves rankings in 2026: crawlability, rendering, Core Web Vitals (INP fails most), structured data, and AI-crawler access.</description>
      <pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate>
      <category>Technical SEO</category>
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      <title>Schema markup that earns AI citations (with examples)</title>
      <link>https://suryalokesh.me/blog/schema-markup-ai-citations</link>
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      <description>Structured data does not rank you, but it helps AI answer engines parse and trust your page. The schema that earns citations, and what backfires.</description>
      <pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate>
      <category>GEO &amp; AEO</category>
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      <title>The 2026 GEO and AEO playbook: get cited by AI</title>
      <link>https://suryalokesh.me/blog/geo-aeo-playbook-2026</link>
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      <description>My 2026 playbook to get pages cited in AI answers: the on-page extractable layer, the off-site mentions layer, and measuring citation share.</description>
      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category>GEO &amp; AEO</category>
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      <title>llms.txt and AI crawler control: what actually works in 2026</title>
      <link>https://suryalokesh.me/blog/llms-txt-ai-crawler-control</link>
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      <description>I wired llms.txt, an AI-crawler allow-list, and IndexNow into my own site. What each really does, what answer engines ignore, what is worth it.</description>
      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category>GEO &amp; AEO</category>
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      <title>GEO vs AEO vs SEO: the 2026 definitions</title>
      <link>https://suryalokesh.me/blog/geo-vs-aeo-vs-seo</link>
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      <description>SEO, AEO, and GEO are three overlapping jobs, not synonyms. Here is what each one actually optimises for, with a side-by-side comparison and where to start.</description>
      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category>GEO &amp; AEO</category>
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      <title>BeatXP Performance Marketing Case Study: 3.2x ROAS</title>
      <link>https://suryalokesh.me/blog/beatxp-30l-performance-campaign-case-study</link>
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      <description>A performance marketing campaign case study detailing the funnel structure, creative testing matrix, and target CPA bidding behind a modeled 3.2x ROAS.</description>
      <pubDate>Sat, 22 Aug 2026 00:00:00 GMT</pubDate>
      <category>Performance Marketing</category>
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      <title>GEO and AEO: How to Get Your Brand Cited in AI Answers</title>
      <link>https://suryalokesh.me/blog/geo-aeo-get-cited-in-ai-answers</link>
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      <description>The exact playbook I use to get brands cited inside ChatGPT, Perplexity, and Google AI Overviews in 2026, not just ranked on Google page one.</description>
      <pubDate>Sat, 15 Aug 2026 00:00:00 GMT</pubDate>
      <category>GEO &amp; AEO</category>
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      <title>Why I Build My Own SEO Tools (and When You Should Too)</title>
      <link>https://suryalokesh.me/blog/why-i-build-my-own-seo-tools</link>
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      <description>I have shipped 40+ marketing tools in Python and TypeScript. Why a marketer who codes has the highest-leverage edge in SEO, and when to build.</description>
      <pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate>
      <category>AI &amp; Automation</category>
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      <title>A Technical SEO Audit That Ships as Engineering Tickets</title>
      <link>https://suryalokesh.me/blog/technical-seo-audit-that-ships-as-eng-tickets</link>
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      <description>Most SEO audits die in a 60-page PDF nobody reads. Here is how I run a technical audit that lands as prioritized tickets your engineers will actually merge.</description>
      <pubDate>Sat, 01 Aug 2026 00:00:00 GMT</pubDate>
      <category>Technical SEO</category>
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