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Writing

Notes on search, AI & building.

Practical essays on technical SEO, GEO/AEO, and shipping AI marketing tools. No fluff, just what works.

10 posts
Future of SEOTechnical SEOGEO

Future of Technical SEO 2027: What Changes

Explore the future of technical SEO 2027 — how autonomous AI agents, edge computing, post-quantum security, and knowledge graphs reshape search discovery.

Jan 14, 2027 5 min read
Technical SEOCore Web VitalsSEO

Technical SEO in 2026: the complete field guide

The technical SEO that still moves rankings in 2026: crawlability, rendering, Core Web Vitals (INP fails most), structured data, and AI-crawler access.

Sep 15, 2026 7 min read
GEOSchemaAI Citations

Schema markup that earns AI citations (with examples)

Structured data does not rank you, but it helps AI answer engines parse and trust your page. The schema that earns citations, and what backfires.

Sep 15, 2026 6 min read
GEOAEOAI Search

The 2026 GEO and AEO playbook: get cited by AI

My 2026 playbook to get pages cited in AI answers: the on-page extractable layer, the off-site mentions layer, and measuring citation share.

Sep 10, 2026 7 min read
GEOAEOTechnical SEO

llms.txt and AI crawler control: what actually works in 2026

I wired llms.txt, an AI-crawler allow-list, and IndexNow into my own site. What each really does, what answer engines ignore, what is worth it.

Sep 3, 2026 4 min read
GEOAEOSEO

GEO vs AEO vs SEO: the 2026 definitions

SEO, AEO, and GEO are three overlapping jobs, not synonyms. Here is what each one actually optimises for, with a side-by-side comparison and where to start.

Sep 3, 2026 4 min read
Paid MediaPerformance MarketingCase Study

BeatXP Performance Marketing Case Study: 3.2x ROAS

A performance marketing campaign case study detailing the funnel structure, creative testing matrix, and target CPA bidding behind a modeled 3.2x ROAS.

Aug 22, 2026 6 min read
GEOAEOAI Search

GEO and AEO: How to Get Your Brand Cited in AI Answers

The exact playbook I use to get brands cited inside ChatGPT, Perplexity, and Google AI Overviews in 2026, not just ranked on Google page one.

Aug 15, 2026 4 min read
AI ToolsSEOAutomation

Why I Build My Own SEO Tools (and When You Should Too)

I have shipped 40+ marketing tools in Python and TypeScript. Why a marketer who codes has the highest-leverage edge in SEO, and when to build.

Aug 8, 2026 3 min read
Technical SEOCore Web VitalsProcess

A Technical SEO Audit That Ships as Engineering Tickets

Most SEO audits die in a 60-page PDF nobody reads. Here is how I run a technical audit that lands as prioritized tickets your engineers will actually merge.

Aug 1, 2026 3 min read