Notes on search, AI & building.
Practical essays on technical SEO, GEO/AEO, and shipping AI marketing tools. No fluff, just what works.
Future of Technical SEO 2027: What Changes
Explore the future of technical SEO 2027 — how autonomous AI agents, edge computing, post-quantum security, and knowledge graphs reshape search discovery.
Technical SEO in 2026: the complete field guide
The technical SEO that still moves rankings in 2026: crawlability, rendering, Core Web Vitals (INP fails most), structured data, and AI-crawler access.
Schema markup that earns AI citations (with examples)
Structured data does not rank you, but it helps AI answer engines parse and trust your page. The schema that earns citations, and what backfires.
The 2026 GEO and AEO playbook: get cited by AI
My 2026 playbook to get pages cited in AI answers: the on-page extractable layer, the off-site mentions layer, and measuring citation share.
llms.txt and AI crawler control: what actually works in 2026
I wired llms.txt, an AI-crawler allow-list, and IndexNow into my own site. What each really does, what answer engines ignore, what is worth it.
GEO vs AEO vs SEO: the 2026 definitions
SEO, AEO, and GEO are three overlapping jobs, not synonyms. Here is what each one actually optimises for, with a side-by-side comparison and where to start.
BeatXP Performance Marketing Case Study: 3.2x ROAS
A performance marketing campaign case study detailing the funnel structure, creative testing matrix, and target CPA bidding behind a modeled 3.2x ROAS.
GEO and AEO: How to Get Your Brand Cited in AI Answers
The exact playbook I use to get brands cited inside ChatGPT, Perplexity, and Google AI Overviews in 2026, not just ranked on Google page one.
Why I Build My Own SEO Tools (and When You Should Too)
I have shipped 40+ marketing tools in Python and TypeScript. Why a marketer who codes has the highest-leverage edge in SEO, and when to build.
A Technical SEO Audit That Ships as Engineering Tickets
Most SEO audits die in a 60-page PDF nobody reads. Here is how I run a technical audit that lands as prioritized tickets your engineers will actually merge.