Betterhalf.ai SEO Roadmap
Dating & Matchmaking Platform · MyCaptain Capstone
15 target keywordsGoal: 2+ min sessionGoal: bounce <40%
- Built a full 3-month SEO strategy roadmap covering keyword research, on-page optimisation, backlink building and technical SEO fixes using Ahrefs and SEMrush.
- Set a target of 15 first-page rankings for priority keywords, mapped to a phased execution plan.
- Defined content-depth and internal-linking plays aimed at lifting session duration past 2 minutes.
- Planned landing-page and UX improvements targeting a bounce-rate reduction from 50% to below 40%.